Market Driving Strategy

Market Driving Strategy

Adultery!

South Korean courts sentenced actress Ok So-ri to 8 months in jail for cheating on her husband. During court proceedings, So-ri fought to stay out of prison, claiming the 1953 law against adultery was an invasion of privacy. The courts upheld the law, but suspended her sentence for 2 years.

Even though most countries don’t recognize adultery as a criminal offense, God is offended by this sin (Exodus 20:14). Unfaithfulness carries a maximum sentence that none of us can escape.

This penalty includes public disgrace. Even if an affair never hits the front pages, believe me—word gets around. The Bible claims that cheaters will “be wounded and disgraced. [Their] shame will never be erased” (Proverbs 6:33). This shame not only permanently trashes a person’s reputation, but it scars children and extended families as well—not to mention the other individual involved in the affair.

The Bible warns, “Sexual immorality is a sin against your own body” (1 Corinthians 6:18), and “the [one] who commits adultery is an utter fool, for he destroys himself” (Proverbs 6:32). Adultery can destroy us through disease, emotional entanglement with another person, and a messed-up marriage.

Once a relationship is polluted by unfaithfulness, the jealous spouse “will be furious and . . . will show no mercy when he [or she] takes revenge” (v.34). Divorce, neglect, reciprocal affairs, and even murder are all forms of revenge that stem from the business of betrayal.

God asks us to “remain faithful to one another in marriage” (Hebrews 13:4). As both our advocate and judge, He wants us to avoid the maximum sentence that adultery carries.

Source: http://www.ourdailyjourney.org/2010/03/28/maximum-sentence/

Your Purpose Can Work for You this 2010

If your dream became your life, would the world be a better place?” Answering this question, ie. clearly defining your purpose, will have a powerful impact on your life, leadership, ministry and/or business. I want to identify 6 ways purpose can work for you.

1. Purpose focuses - a clear purpose gives you the ability to focus all your efforts and activities towards achieving it. In this way, purpose enables you to determine what is essential and what is superfluous. It makes decision making much easier because you have a fixed value for evaluating the options before you.
2. Purpose points to better execution - purpose is not determined in a vacuum. It is birthed not only out of your strengths and passions but also the needs of the world you live in. Aristotle once said, “Where your talents and the needs of the world cross, their lies your calling.” Roy Spence Jr. writes, “A purpose is informed by the needs of the world. Ergo, if you build your organization with a concrete purpose in mind—a purpose that fills a real need in the marketplace—it stands to reason that performance will follow.” We’ll be looking at how you can discover your purpose in future posts.
3. Purpose opens up meaningful creativity - when Pampers —yes, the diaper company— discovered their purpose, it unleashed a flood of creative ideas. They realized that they were not a brand about keeping babies dry. They were a company that cared about helping mother’s around the world with their baby’ physical, social, and emotional development. As a result, according to Jim Stengel, who was Procter & Gambels’ Global Marketing Officer: "The agenda for innovation started to change. The way we approached consumers began to change…We began thinking about our product experience differently. We identified “sound sleep” as a key to healthy baby development. We began asking questions like what can Pampers’ role be in helping babies have deep, healthy sleep so they can wake up with energy, with rejuvenation and better brain development?" With your purpose clearly defined, you’ll discover new and innovative ways to make a difference in the world.
4. Purpose inspires - the world is desperately in need of imagination and inspiration. A clearly defined purpose can provide the inspiration that helps ordinary people accomplish extraordinary things. Purpose can ignite a contagious passion to rally others to your cause.
5. Purpose fuels perseverance - no one is exempt from obstacles and setbacks in both personal and professional life. Even the most successful people fall flat on their faces and fail. What keeps them going? Purpose. A belief that even attempting to make a difference in the world in their unique way is worth it. Why? Because purpose is always much bigger than simply making money or surviving. When you know your purpose, the stakes are higher and you living for something greater than your self and even greater than your survival. Purpose gives you both something to die for and something to live for. George Bernard Shaw once wrote: "This is the true joy in life, the being used for a purpose recognized by yourself as a mighty one; being a force of nature instead of a feverish selfish clod of ailments and grievances complaining that the world will not devote itself to making you heppy. I am of the opinion that my life belongs to the whole community and as long as I live, it is my privilege to do for it whatever I can."
6. Purpose creates meaning for the mundane - every day, in every job sector, you can hear it. Complaints and criticisms. People hemming and hawing about how boring and meaningless their jobs are. Guaranteed, they have no clue as to what their purpose is. They feel that they are just cogs in the machinery soon to be replaced by automation or downsizing. But what purpose provides is meaning for the mundane. It gives context and definition to the day to day activities of work and life. John Mackey, CEO of Whole Foods talks about purpose motivation rather than profit motivation this way: "It is difficult to impossible to truly inspire the creators of customer happiness—the employees—with the ethic of profit maximization. Maximizing profits may excite investors, but I assure you most employees don’t get very excited about it even if they accept its validity as one of the legitimate goals of business. It is my experience that employees can get very excited and inspired by a business that has an important business purpose…

Deep down, each person has a human need for imagination—to be captivated by something greater than ourselves, greater than a paycheck. Deep down, we want more than a job. We want a cause. We want to make a difference. And we want the small and routine things we do to be a part of something great.

I want to conclude this post with a quote from retired president of Southwest Airlines, Colleen Barrett:

Don’t ever take a job—join a crusade! Find a cause that you can believe in and give yourself to it completely.

This article is lifted from...

Discovering Your Purpose: 6 Ways Purpose Can Work for You

by MARKJUANE on AUGUST 22, 2009

www.markjuane.com